About the project: CLOUDY is a speculative branding and identity project for a natural wine bar in Madrid that pairs a heritage-driven, eclectic atmosphere with a whimsical, hand-drawn digital identity. The concept moves away from sterile minimalism to embrace a sensory experience defined by rustic masonry, vintage tiling, and warm candlelight.
The objective: To build a visual language centered on the tension between a sophisticated, curated wine selection and an intentionally unpolished, human aesthetic. By using a "grumpy cloud" mascot across diverse touchpoints – from custom neck labels to staff apparel – the brand remains memorable, playful, and full of character.
