San Capri is a botanical iced tea brand offering a refreshing alternative for consumers who want more flavour and enjoyment than conventional functional drinks, without the heaviness of traditional soda.
THE CHALLENGE
The beverage market often separates functional, health-focused drinks from indulgent, sugary sodas. San Capri had an opportunity to bridge the gap with a botanical iced tea that feels refreshing and flavourful without looking overly clinical or like a conventional soft drink.
THE APPROACH
I positioned San Capri as a feel-good drink with personality. Hand-drawn botanical illustrations, a fresh colour palette, and expressive typography bring flavour and character to the brand. Each flavour has its own visual identity, while a consistent packaging system keeps the range cohesive and recognisable.
THE RESULT
A distinctive brand identity and packaging concept designed to make botanical iced tea feel more exciting and desirable. San Capri combines the freshness of a botanical drink with the visual appeal and personality of a contemporary lifestyle beverage.
Open for freelance and contract opportunities: masha.mittsenko@gmail.com
