COCO | Coconut Water Brand Identity & Packaging
COCO is a conceptual branding and packaging design project for a premium coconut water brand inspired by tropical simplicity and slow living. The visual identity combines minimalist branding, custom illustrations, editorial-inspired art direction and tactile packaging to create a calm, contemporary experience. A restrained colour palette, clean typography and subtle hand-drawn elements communicate freshness without relying on conventional tropical aesthetics. The project includes a complete brand identity system, logo design, packaging design, custom illustrations, brand assets, packaging dielines, lifestyle mockups and campaign visuals.
