mora | Lingerie Visual identity & Packaging

mora is an artisanal lingerie brand that bridges the gap between raw natural textures and intimate elegance through a "second-skin" sensory experience. The challenge was to translate the ephemeral, physical sensation of touch into a concrete graphic system that balances high-end artistic expression with everyday functionality. The resulting identity centers on the metaphor of an "invisible touch," realized through a fluid, organic logotype and a sophisticated, muted color palette. By integrating hand-drawn watercolor textures into a cohesive brand ecosystem (from versatile monograms to technical packaging) the project positions mora as a premium label defined by its distinct materiality and mindful intimacy.

You may also like